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Empowering Growth: JOE Media Group’s Strategic Shift with Ymir

About JOE Media Group

Founded in Ireland in 2010, JOE Media Group is a prominent digital publisher recognized for its engaging and diverse content aimed at young adults, particularly men aged 18-35. The company operates several popular brands such as JOE, SportsJOE, Her, Lovin, The London Economic, and Gay Star News. These brands cover a wide range of topics such as sports, entertainment, news, politics, lifestyle, and technology, delivering content that resonates with its audience’s interests and passions.

Building on its success in Ireland, JOE Media Group quickly expanded to the United Kingdom where it quickly gained a substantial following through its “social-first” content strategy, particularly excelling in creating viral videos and engaging social media content. Leveraging this growth and the ability to captivate audiences, JOE Media Group has established itself as a key player in the digital media landscape.